2015-04-10 18:25:45 UTC

AGA Proud to Partner with CDC

April 10, 2015

New education campaign offers powerful stories to help people quit smoking.

CDC is airing its latest round of ads featuring real people who are living with the effects of smoking-related diseases, including health conditions that people don’t commonly associate with cigarette use, such as colorectal cancer. The newest ads in the Tips from Former Smokers campaign tell the story of how real people’s lives were changed forever due to their smoking.

AGA is excited to be working with CDC on the Tips from Former Smokers campaign to raise awareness of the importance of colorectal cancer screening for smokers and all adults over age 50. We are committed to raising the colorectal cancer screening rates to 80 percent by 2018 and our participation in the CDC campaign allows us to reach a broad range of adults with this important message.

The CDC campaign website, http://www.cdc.gov/tips, contains information from AGA about colorectal cancer screening and colonoscopy, as well as our GI Locator service, which will help patients find you to learn more about their options. Be sure edit your profile information on the “My AGA” page (login required) of the AGA website. Once there, you’ll be told whether you are currently included in the locator service. Click the link that allows you to opt in or out of the GI Locator Service. Contact member services for assistance.

What You Can Do

Asking your patients about and counseling them on their tobacco use is a Physician Quality Reporting System preventive measure. Helping your patients quit smoking benefits their health, as well as their loved ones and others around them. Many smokers want to quit, but need the support and motivation of those they trust, like you.

About the Campaign  

The ads will run through August on television, radio, billboards, online and in theaters, magazines and newspapers.

“All the Tips ad participants are heroes,” said Tim McAfee, MD, MPH, senior medical officer in CDC’s Office on Smoking and Health. “By courageously sharing their painful personal stories, they’re inspiring millions of Americans to make the life-saving decision to quit smoking.”

Ads highlight the benefits of quitting for loved ones, and the importance of quitting cigarettes completely, not just cutting down. They encourage smokers to call 1-800-QUIT-NOW, a toll-free number to access free quitting support across the country, or visit www.cdc.gov/tips to view the personal stories from the campaign and for free help quitting.

The Tips campaign serves as an important counter to the more than $8.3 billion spent annually by the tobacco industry to make cigarettes more attractive and more affordable — particularly to youth and young adults.

Smoking remains the leading cause of preventable death and disease in the U.S. It kills about 480,000 Americans each year. For every person who dies from a smoking-related disease, about 30 more people suffer at least one serious illness from smoking. Nearly 70 percent of smokers say they want to quit. This campaign provides information and resources to help them do so. For more information on the campaign, including profiles of the former smokers, links to the ads and free quit help, visit www.cdc.gov/tips.

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